The Players Lot: Season Opener / All-Star Break / Playoff Time / World Champs
Award: Wood Pencil
Wood Pencil / Writing for Advertising / TV & Cinema Advertising / 2009
A four-episode story of the relationship between an overzealous carpark attendant who operates a special 'players' only' lot beneath an NBA basketball stadium, and a star player who drives a GMC Yukon Denali, the car of choice for many professional players. Episode one: Season Opener. The carpark attendant offers encouragement to the player for the upcoming season. Episode two: All-Star Break. The attendant advises the star after his return from the mid-season NBA All-Star game. Episode three: Playoff Time. The attendant counsels the player as he enters the playoffs. Episode four: World Champs. The star exits the stadium after winning the championship, with the attendant encouraging him to do it again next year.
Want more access to D&AD?
Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.
Join for free
I’m already a member
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil.
If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.
Keep an eye on your inbox for full details on how to order your D&AD Pencil.