• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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The Players Lot: Season Opener / All-Star Break / Playoff Time / World Champs

Award: Wood Pencil

Wood Pencil / Writing for Advertising / TV & Cinema Advertising / 2009

A four-episode story of the relationship between an overzealous carpark attendant who operates a special 'players' only' lot beneath an NBA basketball stadium, and a star player who drives a GMC Yukon Denali, the car of choice for many professional players. Episode one: Season Opener. The carpark attendant offers encouragement to the player for the upcoming season. Episode two: All-Star Break. The attendant advises the star after his return from the mid-season NBA All-Star game. Episode three: Playoff Time. The attendant counsels the player as he enters the playoffs. Episode four: World Champs. The star exits the stadium after winning the championship, with the attendant encouraging him to do it again next year.

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