Rabbit
Award: Yellow Pencil
Yellow Pencil / Writing for Advertising / TV & Cinema Advertising / 2009
To make the point that Comcast never stops making the internet faster, 'Rabbit' opens on a rabbit. A rabbit that is then genetically modified and bred with a panther. A rabbit, that once genetically modified and bred with a panther, has turbines attached, is backed by an unusually strong tailwind and placed on ice. Continuing on, the rabbit panther thingy with turbines and tailwind on ice is then shaved with a cold-forged, high-glide surgical-grade razor, and driven by an over-caffeinated fighter pilot with a lead foot. The spot concludes with the whole rabbit panther turbine tailwind hairless razor pilot scenario travelling down a ski jump in Switzerland under better-than-ideal conditions.
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