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12 CAMS, CREATE YOUR RAINBOW

Award: Yellow Pencil

Yellow Pencil / Websites / Interface & Navigation / 2009

This is a promotional website for the pay TV programme, ‘Radiohead Japan Tour’ by the Japanese pay television channel WOWOW INC. We produced publicity for the programme and branding for WOWOW INC. By combining the TV programme and the website we created a way for users to interact extensively with both media. Every user's action is recorded as a piece of a rainbow and accumulates into this bigger rainbow to respond to the message from the artist. At the end, we aimed for the rainbow containing everyone's feelings to become one piece of art.

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