Typical visitors to msnbc.com don’t get a quick fix and leave. They hang around the site and explore its diverse news content. As part of the 'A Fuller Spectrum of News' branding campaign, Spectra Visual Newsreader was created to amplify the msnbc.com experience with colour, customisation and experimental navigation. Site elements include news menu (over 100 channels), autoplay, newscollector, image toggle, orbital settings, word filter, audio sensor and colour sensor. Spectra Visual Newsreader is on spectramsnbc.com. For a fuller spectrum of news, go to ssk.com/spectrum.
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