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Modernista.com

Award: Wood Pencil

Wood Pencil / Websites / Interface & Navigation / 2009

These days, brands are experiencing less control over how they are defined as power shifts to consumers and community. Additionally, a brand's website is only one of the endless places the brand can exist on the web. Many brands are leveraging the best social networks to build communities. The relaunch of modernista.com addressed these challenges by opening the brand up and allowing people to have a say in defining who Modernista! is. Our website is a simple navigation menu lying on top of and highlighting our participation within the living, breathing, and collaborative, social web.

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