These spots were created specifically for the Sprint Nextel site. As more and more content lives online, campaigns no longer fit into the 15/30/60 second time slots. This allows for breathing space in the story telling, and we were really excited by the opportunity it offered us to explore a greater depth of narrative, visual tone, mood and expression. Our creative challenge was to bring what was effectively hard-core information graphics about a highly technical service into an entertainment context: to be fun yet tech. We spent a lot of time setting the mood of the spots and finding a personal narrative; one that would walk the line between the serious nature of the topic at hand (the Hurricane Katrina disaster relief) and the humorous mainstream appeal needed to engage.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.