• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Dry in Motion

Award: Graphite Pencil

Graphite Pencil / Websites / Sound Design & Use of Music / 2009

We wanted a fresh way to present UNIQLO's quick-drying clothing line. The site we developed featured human bodies arranged in a circle, moving endlessly and at varying speeds, to the beat of a single drum. The tempo of the drum gradually picked up speed, becoming increasingly vigorous and intense, creating a hypnotic effect. As viewers were drawn further into this pulsating world of energy and dance, they began to gain a physical understanding of UNIQLO's 'Dry' concept.

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