Pepsi needed to offer fun and entertainment to the public. On this microsite, the user can put a virtual band together. He or she will play along with two other people from anywhere in the world. How it works: the user chooses an instrument, then turns on the webcam and plays live, alongside those who are using the tool at that same time. The faster they move, the better the music is.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.