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Award: Yellow Pencil

Yellow Pencil / Websites / Microsites / 2009

Mekanism continues its run of high-quality, hilarious integrated solutions with their latest project for Tostitos. The full-screen video site showcases the fictional organisation NOLAF (National Organisation for Legislation Against Fun) and their on-going crusade against all things fun, especially Tostitos. The shorts include Q&A sessions with seven hopeful NOLAF recruits, meetings, and demonstrations that reveal how and why we should fight fun. Mekanism developed the concept, site and content syndication strategy. The Mekanism syndication programme worked well, with over three million views on YouTube alone. Element 79 tapped Mekanism for the NOLAF collaboration.


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