• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

AXE Wake-Up Service

Award: Wood Pencil

Wood Pencil / Websites / Microsites / 2009

Waking up is the tipping point of the day, when guys decide whether to use AXE or not. We wanted to ensure brand experience at that important time, and promote the use of AXE every morning. By making a reservation on the website, the user can get a wake-up call from a charming girl at an appointed time. The system therefore involve the use of a PC and a mobile phone. When making the reservation, the user is made to feel as though he is talking to the girl on a TV-phone. This original brand experience created an online buzz.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again