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Award: Wood Pencil

Wood Pencil / Websites / Microsites / 2009

This execution is part of a campaign to launch UNIQLO's new product, 'Bra Top', standing for bra and tank top. Women in their 20s to 40s were recruited via mail magazines. Respondents were asked to not only fill out the questionnaire, but also share their own feelings. The results are shown online with the respondents' real voices and videos, statistical information and music. With the filtering function, users can select opinions from women who are the closest to them in terms of height, age, size and body type.

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