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Timesculpture

Award: Wood Pencil

Wood Pencil / Viral / Sound Design & Use of Music / 2009

Timesculpture was created to promote Toshiba’s upscaling technology which converts images on ordinary televisions to HD quality. To represent this step-change, we took 200 ordinary Toshiba camcorders and recorded an evolution of the 'bullet time' technique. Rather than showing a 3D rotation of a still moment, Timesculpture manipulated moving snapshots of time. The soundtrack was a remix of 'Air War' by Crystal Castles, known for their technology inspired sound. The film was watched more than 250,000 times in its first five days on YouTube, and was the number three entertainment clip during its first month. It was recently awarded a Guinness World Record for the most cameras ever used in a composite film sequence.

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