• Loading…

Bruce Lee - Ping Pong

Award: Graphite Pencil

Graphite Pencil / Viral / Viral Films / 2009

2008 marked the 35th anniversary of Bruce Lee’s death. As a tribute to the legend, Nokia launched the Nokia N96 Bruce Lee limited edition. Our task was to encourage Bruce Lee fans to buy the premium priced Nokia N96 Bruce Lee limited edition. The creative idea was to Bring Bruce Lee back to life. We seeded a 10” viral teaser video of never-seen-before footage. Within 24 hours, it had received over 700,000 views and generated hot discussions among netizens, from ‘Is this real Bruce Lee?’ to ‘Is this Kung Fu real or fake?’. Two days later, we released the full length version and after that another viral video. The viral spread quickly on all video sharing websites. The campaign captured attention around the world, creating a Bruce Lee wildfire on the net. At the same time, it drove consumers from the web to Nokia stores to experience the phone for real. To date, the videos have attracted over 12 million views. The legend of the Nokia N96 Bruce Lee limited edition lives on...

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again