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Award: Wood Pencil

Wood Pencil / Viral / Viral Films / 2009

We released a viral film with documentary scenes of George W Bush, Vladimir Putin and Mahmoud Ahmadinejad. What at first looks like all those typical politician speeches soon becomes an absurd rivalry of doing handicrafts. Putin is carefully folding a poodle out of a red balloon, Bush replies with a nice piece of origami, and finally Ahmadinejad gives his personal best with two lovely potholders. All this ends with an on-screen telling us, 'We can change what they do. Amnesty International'. By clicking on the final screen, users are forwarded to the donation page of Amnesty International's website.

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