KitKat Ultimate Break
Award: Wood Pencil
Wood Pencil / TV & Cinema Crafts / Animation / 2009
Kit Kat launched its first new recipe in 35 years. Video teasers, a website, games and events were used to gradually build up a story over several months. The idea was to create an interactive link with the consumer, based on the idea of the ultimate break – the most extraordinary break that we can imagine. A website allowed people to share their vision of the ultimate break by uploading videos and story lines. And as part of the campaign, KitKat ran a competition to win a trip into space.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.