With the innovative TDI clean diesel filter system, Audi is reducing nitrogen oxide emissions by up to 90 per cent. We had 50 seconds to get this rather dry message across in a clear, dramatic way. The advert 'Filter' gives the subject of emissions a whole new look while using a simple analogy to explain the highly complex system behind one of the cleanest diesel cars in the world.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.