Filter
Award: Wood Pencil
Wood Pencil / TV & Cinema Crafts / Sound Design / 2009
With the innovative TDI clean diesel filter system, Audi is reducing nitrogen oxide emissions by up to 90 per cent. We had 50 seconds to get this rather dry message across in a clear, dramatic way. The advert 'Filter' gives the subject of emissions a whole new look while using a simple analogy to explain the highly complex system behind one of the cleanest diesel cars in the world.
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