• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Award: Wood Pencil

Wood Pencil / TV & Cinema Crafts / Cinematography / 2009

This is a simple story of a boy running home with a loaf of bread under his arm. The twist is that his journey takes him through all the major events of the last century – from the suffragettes and the First World War to the Blitz and the 1980s Miners’ Strike. It’s a 122 second epic, covering the 122 years that Hovis has been baking its bread. And the moral of the story? That Hovis is ‘As good today as it’s always been’.

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