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Award: Graphite Pencil

Graphite Pencil / TV & Cinema Crafts / Direction / 2009

The brief was to inspire footballers around the world to become better footballers. Our solution was to show what it takes at the highest level: successes, failures, hard work, knocked-out teeth, all of it. Viewers are directed to nikefootball.com where they can find products and training programmes to help them achieve their goals.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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