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Award: Graphite Pencil

Graphite Pencil / TV & Cinema Crafts / Direction / 2009

The brief was to inspire footballers around the world to become better footballers. Our solution was to show what it takes at the highest level: successes, failures, hard work, knocked-out teeth, all of it. Viewers are directed to nikefootball.com where they can find products and training programmes to help them achieve their goals.

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