The spot was designed to promote a season of Stanley Kubrick films and a bespoke Channel 4 documentary about Kubrick on More4. It was important to us that the technique of shooting was faithful to Kubrick’s – there could be no post production work, special effects or invisible edits. It needed to be shot entirely in camera with a steadicam, a technique Kubrick pioneered in 'The Shining'. Kubrick possessed a fearsome presence on set, and an obsessive-compulsive attention to detail. The objective of the trail was to convey those idiosyncrasies, while at the same time revering his genius.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.