• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Award: Wood Pencil

Wood Pencil / TV & Cinema Communications / TV Promotions, Stings & Programme Junctions / 2009

This trail is intended to dramatise ‘White Season’, a series of BBC programmes in a provocative way. The programmes are about how the white working class in Britain are becoming marginalised. People from many different cultures are writing on a white working class man’s face the words ‘I love Britain’ and ‘Britain is changing', to reflect their presence and effect on Britain’s national identity. A poignant Billy Bragg version of the British anthem ‘Jerusalem’ plays throughout. The man’s face becomes so covered in ink that eventually it disappears into the background, becoming invisible, reflecting his loss of identity.

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