• D&AD Festival
    24-26 April, London
  • 24-26 April, London
Get Your Pass
  • Loading…

Today Programme: Stephen Hawking / Kofi Annan / Yoko Ono

Award: Wood Pencil

Wood Pencil / TV & Cinema Communications / TV Promotions, Stings & Programme Junctions / 2009

BBC Radio 4 wished to attract a new, younger audience to its world-famous flagship current affairs show, The Today Programme. To do this we decided to highlight the surprising line-up of guests that the show often attracts, and the stimulating nature of the topics they discuss. This would enable potential younger listeners to sample the show, while allowing current listeners to feel proud of their radio programme. To bring the revealing dialogue to life we used world-class illustrators and type animation.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again