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Film 4 Ident – Cars

Award: Wood Pencil

Wood Pencil / TV & Cinema Communications / TV Brand Identities / 2009

Film 4 wanted to add to its existing set of idents, using the same template of showing a cinematic scene, but shooting in a way that reflects the channel’s considered approach to movie programming. The leaping car is familiar from countless car chases; by shooting at high speeds and from several angles shows viewers the consequences of such a jump, and a fresh perspective on what they expected to see.

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