After five years in service, the Orange Film board campaign has gone through various developments, but at its core remains the desire to offer insights into the film-making industry in a humorous way, and remind cinema-goers to turn their phones off during the movie. With his global popularity, famous cameo appearances and iconic status, Snoop Dogg was the perfect star to be sacrificed in front of the Orange board, and all the more vulnerable as the insensitive crew interrupt him on his own turf – during a recording session for the soundtrack to his film.
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