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Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 61-120 seconds / 2009

The brief was to inspire footballers around the world to become better footballers. Our solution was to show what it takes at the highest level: successes, failures, hard work, knocked-out teeth, all of it. Viewers are directed to nikefootball.com where they can find products and training programmes to help them achieve their goals.

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If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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