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    Deadline 14 February
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Toby & Sheila

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 61-120 seconds / 2009

This is an ad to promote free local calls when you sign up to Arnet Broadband. Knowing that internet content makes conversation, we wrote and produced a film that could potentially spark conversation, and seeded it on YouTube. A few days later, we ran it on TV as an ad. It's the story of an old duck, Sheila, living on a ranch, who 'adopts' a puppy called Toby. Some time later, Sheila passes away. Knowing how tough that blow would be for Toby, the farmers decide to embalm her and keep her in the house. Maybe he won't notice, even if her beak is coming apart.

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