Our brief was to continue the Skittles ‘Experience the Rainbow’ campaign with a television execution for Chocolate Skittles, a variant in the Skittles portfolio, that would increase awareness and purchase frequency. The campaign is aimed at teens from 12 to 17, with a creative bulls-eye of 16 years of age. Our solution was to take another peek into the Skittles world with an everyday situation revolving around Chocolate Skittles, where the magical meets mundane reality in an unexpected way.
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