• New Blood Awards 2019
    Submit Your Work by 20 March
  • Submit Your Work by 20 March
Enter Now
  • Loading…

Pinata

Award: Yellow Pencil

Yellow Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2009

Our brief was to continue the Skittles ‘Experience the Rainbow’ campaign with a television execution for Chocolate Skittles, a variant in the Skittles portfolio, that would increase awareness and purchase frequency. The campaign is aimed at teens from 12 to 17, with a creative bulls-eye of 16 years of age. Our solution was to take another peek into the Skittles world with an everyday situation revolving around Chocolate Skittles, where the magical meets mundane reality in an unexpected way.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again