Magical Amount
Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2009
For years, Big Tobacco has denied that it has any control over how much nicotine finds its way into cigarettes. So imagine our surprise when, in 2006, a federal judge ruled that tobacco companies manipulated nicotine levels to keep smokers addicted. Now, before we go jumping down their throats, let's give them the benefit of the doubt. Maybe they were just looking for the magical amount. What would ever make us think this? An animated unicorn told us.
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