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Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 21-40 seconds / 2009

The power of Hotels.com comes from the guests. Thanks to these users, there are nearly a million hotel reviews to study. They ensure that you never walk into a hotel room alone, because they eliminate the element of surprise. Hotels.com gives the hotel-staying community the biggest soapbox to speak from. And because of that power, maybe each Hotels.com user will be treated a little bit better.

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