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Umbrella / Drop It / Heartbreaker

Award: Graphite Pencil

Graphite Pencil / Radio / Use of Music / 2009

The brief was to raise awareness of a new product from Vodacom called Vodacom Passport, which allows you to pay local call rates when travelling abroad. We re-recorded popular songs that topped world charts in music styles indigenous only to South Africa. The styles are popular Zionist gospel choir and Isicathamiya, made popular by Ladysmith Black Mambazo. This illustrated the fact that no matter where you travel, Vodacom Passport will always make you feel like you’re back at home, because of the local tariff. Umbrella (International hit song ‘Umbrella’ by Rhianna remixed to sound like South African Soweto gospel music) When the sun shines, we’ll shine together Told you I’ll be here forever Said I’ll always be a friend Took an oath I’ma stick it out till the end Now t hat it’s raining more than ever Know that we’ll still have each other You can stand under my umbrella You can stand under my umbrella (Ella ella eh eh eh) Under my umbrella (Ella ella eh eh eh) Under my umbrella (Ella ella eh eh eh) Under my umbrella (Ella ella eh eh eh eh eh eh) Announcer: Vodacom Passport allows you to take your South African call rate overseas. To activate, simply SMS ‘Passport’ to 45123. Vodacom Passport only from Vodacom. South Africa’s leading cellular network. Heartbreaker (International hit song ‘Heartbreaker’ by Will.I.Am remixed to sound like South African Apostolic gospel music) Where it’s at (Where it’s at) I know karma is gonna pay me back (Pay me back) I’m with the sweetest thing that’s on the map (That’s on the map) I broke her heart in 30 seconds flat (In 30 seconds flat) So so so sorry (I’m so so so sorry) Didn’t mean to break your heart (Didn’t mean to break you heart) Br - break your heart) I’m a heartbreaker Announcer: Vodacom Passport allows you to take you South African call rate overseas. To activate, simply SMS ‘Passport’ to 45123. Vodacom Passport only from Vodacom. South Africa’s leading cellular network. Drop It (International hit song ‘Drop it like it’s hot’ by Snoop Doggy Dogg remixed to sound like South African Mambazo music) When a pimp’s in the crib ma (Drop it like it’s hot) Drop it (Drop it like it’s hot) Drop it wena (Drop it like it’s hot) Drop it (Drop it like it’s hot) Drop it (Drop it like it’s hot) Drop it (Drop it like it’s hot) Drop it (Drop it like it’s hot) Drop it (Drop it like it’s hot) And if a nigga get a attitude (Pop it like it’s hot) Pop it (Pop it like it’s hot) Pop it wena (Pop it like it’s hot) I got the rolly on my arm and I’m pouring Chandon And I roll the best weed ‘cause I got it going on Announcer: Vodacom Passport allows you to take your South African call rate overseas. To activate simply SMS ‘Passport’ to 45123. Vodacom Passport only from Vodacom. South Africa’s leading cellular network.

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