Wood Pencil / Radio / Radio Commercials / 2009
EGO ED: 45MAN: I did not always looked this perfect, man. Uh uh. I once had dandruff. Yeah, I know. That must have been the reason that Vicki said no when I asked her out. Which is so sad, ya know, it’s just so sad to me, ‘cause she is just so superficial, ya know? But whatever she was ugly. And then when that stupid chick Anna wouldn’t go out with me, I realised it’s got to be my flakes, ‘cause it’s not my looks and it’s not my bank account. So I got Head & Shoulders. Picked up a couple of dozen bottles, I don’t care. Stored some in the walk-in closet of my guestroom, next to my protein shake powders. ‘Cause you know, I’ve got the room. I’ve got the disposable income. I just don’t have the time right now. The dandruff was like ridiculously easy to get rid of. But now I cannot wait for Vicki and Anna to try to get back with me, you know, ‘cause when they do, I’m just gonna have to laugh at them. I’m just gonna have to be like, 'Sorry ladies, that ship has sailed.'AVO: You’ve got bigger problems than dandruff. This message was brought to you by Head & Shoulders.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.