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Award: Wood Pencil

Wood Pencil / Press Advertising / Newspaper Press Advertising Colour / 2009

We wanted to inject a bit of fun into the usually dry commercial vehicles category. The unrivalled capability of a Land Rover means the driver can get more enjoyment out of his working day. So we came up with the ‘Makes work play’ line. To dramatise this thought and bring it to life, we used photographic ‘tilt and shift’ lenses to make the working vehicles, animals and people look like toys.

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