• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Cheerleaders

Award: Graphite Pencil

Graphite Pencil / Press Advertising / Magazines Press Advertising Colour / 2009

The brief from the client was to move away from product focused communications and to inject some attitude and desirability back into the brand. Each execution is shot from the first person point-of-view of a Levi’s-wearing hero, capturing the reaction this person provokes in cheerleaderpeople who rigidly uphold convention and abhor difference. Unsurprisingly, they regard our heroes with disdain, suspicion and antipathy. So much the better. These are not people whose approval we want; they're the opposite of the Levi’s wearer, the epitome of conformity.

  • Cheerleaders

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again