• Loading…

Levi's Kids – Humpty / Pigs / Jack

Award: Wood Pencil

Wood Pencil / Poster Advertising / Poster Advertising Campaigns / 2009

The brief was to promote Levi's new season of kids clothing. The objective was to communicate the superiority of the products as long-lasting, hardy clothes for children. As kids love pretending to be heroes when they play, we used familiar imagery from childhood tales and rhymes to engage parents by taking a cheeky poke at play behaviour commonly seen in children. The campaign also engaged children with a twist on stories they identify with. The point of sale medium, such as placement of posters in fitting rooms and shopping areas, was chosen based on the insight that mothers often shop with children in tow, and the posters would allow for interaction between mother and child.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again