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The Share Our Billboard Campaign

Award: Wood Pencil

Wood Pencil / Poster Advertising / Poster Advertising Campaigns / 2009

For the last few years, James Ready, a discount beer brand, has engaged their loyal drinkers in its cause: ‘Help us keep this beer a buck.' This year, to keep the cost of billboards down, James Ready Beer asked drinkers to share their billboard space. Over 100 different billboards were selected from participants who became celebrities in their local communities.

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