Cheerios is the most popular cereal brand in the United States. In recent years, it has strived to make the claim “Eating Cheerios for 6weeks can reduce cholesterol by 4%” a household fact.But the claim lacks the warmth that most Americans have grown to love aboutthe brand.The pursuit of a healthier life shouldn’t be cold and scientific, so wecame up with a campaign that shows what runs through peoples’ veins, as areference to their passions in life.“Gardening”, “Fishing”, “Rock n’ Roll” and “Fashion” show in a very visualway that health claims don’t need to be boring.
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