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Gardening / Rock n’ Roll / Fashion / Fishing

Award: Wood Pencil

Wood Pencil / Poster Advertising / Poster Advertising Campaigns / 2009

Cheerios is the most popular cereal brand in the United States. In recent years, it has strived to make the claim “Eating Cheerios for 6 weeks can reduce cholesterol by 4%” a household fact. But the claim lacks the warmth that most Americans have grown to love about the brand. The pursuit of a healthier life shouldn’t be cold and scientific, so we came up with a campaign that shows what runs through peoples’ veins, as a reference to their passions in life. “Gardening”, “Fishing”, “Rock n’ Roll” and “Fashion” show in a very visual way that health claims don’t need to be boring.

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