This campaign was devised to encourage our young men to resist the temptation of that extra pint before getting behind the wheel. We wanted to make them realise the catastrophic effects a drink driving conviction can have on different aspects of life. Each execution features a photo of a typical treasured moment being ruined by a spilt drink: a wrecked graduation photo signifies a ruined career; a wedding photo is spoilt to suggest a damaged relationship and seasonal executions have been created with summer holiday and Christmas photographs.
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