Bird / Chamaleon / Frog / Insect
Award: Wood Pencil
Wood Pencil / Poster Advertising / Poster Advertising Campaigns / 2009
The focus of the idea is to make the benefit of taking a guided visit evident to the consumer: that they will discover things about the animals that are not obvious at first sight. The concept of using animal mimicry responds to the client’s historical mandatory request: animals always have to be the main characters in zoo ads.
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