Tree
Award: Wood Pencil
Wood Pencil / Poster Advertising / Indoor Posters / 2009
The objective of this campaign was to make the problem of deforestation a human one, something we can all understand and relate to. We tried to communicate an old subject in an engaging way. WWF Thailand had a limited media budget, therefore every piece had to work hard to carry momentum and grow awareness of WWF throughout the year. The advert was launched in selected magazines and distributed as posters for WWF Forests for Life nationwide road show. Both the magazines and event road show were targeted at young adult Thais.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.