The objective of this campaign was to make the problem of deforestation a human one, something we can all understand and relate to. We tried to communicate an old subject in an engaging way. WWF Thailand had a limited media budget, therefore every piece had to work hard to carry momentum and grow awareness of WWF throughout the year. The advert was launched in selected magazines and distributed as posters for WWF Forests for Life nationwide road show. Both the magazines and event road show were targeted at young adult Thais.
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