• Loading…


Award: Wood Pencil

Wood Pencil / Poster Advertising / Transport Posters / 2009

Cheerios is the most popular brand of cereals in the US. In recent years, it has strived to make the claim ‘Eating Cheerios for six weeks can reduce cholesterol by four per cent’ a household fact. However this claim lacks the warmth that most Americans have grown to love about the brand. As the pursuit of a healthier life should not be cold and scientific, we came up with a campaign that showed what runs through people’s veins, as a reference to their passions in life. ‘Gardening’, ‘Rock n’ Roll’, ‘Fashion’ and ‘Fishing’ all show in a very visual way that health claims don’t need to be boring...

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again