Forget the Cheese Sauce
Award: Wood Pencil
Wood Pencil / Poster Advertising / Transport Posters / 2009
Stains ruin lives. Well, not really. But they can ruin the moment, leaving the memory of it tarnished forever. Tide challenged Saatchi New York to create a campaign that could shine a spotlight on that truth. We went with long copy because, why not? And we stained it, not only figuratively, but also literally, to drive home the ketchup. I mean point.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.