South Africa is on record as having one of the worst drunk driving problems in the world, to the point where most people consider it acceptable to drive drunk, just as long as they don't get caught. Our mobile billboards were deployed at busy intersections on Friday and Saturday nights. From a distance, they appeared to be police roadblocks, and being unable to turn around and escape, drivers were forced to come face to face with our message: 'If you got nervous, you shouldn't be driving'.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.