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Award: Wood Pencil

Wood Pencil / Poster Advertising / Roadside Posters / 2009

This advert was devised to promote coverage of the FA Cup on ITV. The FA Cup is unique because non-league teams – whose players have ordinary day jobs like postmen or milkmen – can get to play against the biggest teams in the country. Their lives may be very different, but out on the pitch they suddenly become just eleven men against eleven, and for 90 minutes only, all men are equal.

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