Shan Shui
Award: Wood Pencil
Wood Pencil / Poster Advertising / Enhanced, Interactive & Digital Posters / 2009
This campaign is the result of a collaboration with famous Shanghai artist Yang Yong Liang. It looks like a beautiful landscape painting, but when zoomed in, it’s neither mountain nor stream, but factory buildings and cars. The China Environment Protection Fund wanted to warn people with these striking images that if we don't take any more action to reduce pollution of the environment, there will come a day when all the beautiful landscapes will have disappeared.
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