The aim of this campaign is to remind the audience that Volkswagen trucks are ‘the only ones in Brazil tailored for your business’. Throughout the campaign, the main element is packaging designed to look like Volkswagen trucks. Wooden boxes contain large amounts of produce and have paintings on the side; they are transformed into trucks designed specifically to transport delicate products, such as milk, drinks or eggs.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.