• Loading…

Soso

Award: Graphite Pencil

Graphite Pencil / Packaging Design / Physical Shape / 2009

Soso is a brand of high quality salts, which come from a salt mine located in a natural reserve in the south of Spain. The client was looking for a distinguishing container that could be used both to store salts and as a salt cellar. An egg is the perfect container, as its own shell is the packaging, so it was decided that an egg shape would be reproduced. The project and the brand were named Soso, which means 'lacking salt' or 'short of salt' in Spanish.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again