• Loading…

Skinny Jeans

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging / 2009

With the Lee Skinny campaign generating a mad rush at all Lee stores, we decided to take it one step further. Lee wanted to be the brand for skinny jeans. So we created a packaging design that matched the season’s hottest trend – skinny. Needless to say, the packaging received just as many compliments as the ladies wearing the jeans themselves. In no time, people were spotted with skinny bags; everybody knew what they had just purchased and from where. The packaging also added to the visual merchandising of Lee stores.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again