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Absolut Colors

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging / 2009

In an Absolut world, all people have the right to be who they are and be proud of it. The Absolut Colors packaging was created in collaboration with Gilbert Baker, the man behind the Pride flag, to hold up that belief. It was launched with a cocktail collection and numerous parties all over the world, and will be used for many years to support all kinds of proud people.

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