Absolut Colors
Award: Wood Pencil
Wood Pencil / Packaging Design / Packaging / 2009
In an Absolut world, all people have the right to be who they are and be proud of it. The Absolut Colors packaging was created in collaboration with Gilbert Baker, the man behind the Pride flag, to hold up that belief. It was launched with a cocktail collection and numerous parties all over the world, and will be used for many years to support all kinds of proud people.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.