• Loading…

Made by Bob

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging / 2009

Made by Bob is a restaurant and delicatessen in the heart of the Cotswolds. Bob Parkinson, a trained London chef, devises, prepares, and sells all his own products within his establishment. Everything has his idiosyncratic mark and his total involvement, hence the idea behind the brand name. The packaging focuses on a chef’s blue-and-white striped tied apron to emphasise real cooking and chef credentials. The brand language and tone of voice is direct and uncomplicated. The packaging is clean, modern, and restrained. The carrier bags are designed to look like a real apron.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again