There are plenty of tea bags available in the market; to stand out on the shelf, we designed a packaging that didn’t carry a logo on the front of the tin. The tin was an olive colour, with an actual size tea bag string coming out of the lid, on which the logo was printed. This made the contents of the tin very clear.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.