Ballers Network
Award: Wood Pencil
Wood Pencil / Online Advertising / Digital Innovations / 2009
To help players everywhere get into the game, and meet and challenge other players at every skill level, anywhere in the world, Nike partnered with R/GA to create Ballers Network. This application harnesses the social networking power of Facebook to make it easier for players to stay connected to the game, their teammates and the competition, 24/7. Players, coaches and organisers can create leagues, invite teams, set the season schedule, and organise a tournament, revolutionising how the game is played. Ballers Network is the first application for Facebook that connects with mobile phones – because the game doesn't begin and end on the court. Find courts and games any place, send and receive invites any time, or check your profile to see schedules and messages.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.